It’s all marvellous fun; there’s no preaching here, though Dragman effectively skewers the cult of celebrity and the everyday avarice that makes us all complicit in the dubious activities of multinational companies. Appleby’s world is a pragmatic, warmly flexible sphere in which even superheroes are allowed to be complicatedly human. For him, the social media thought police do not, thank God, exist. They seem to have been laughed – or perhaps embraced – out of all existence.
