"Hello, do you have too many clothes in your life? There's a club for that-it's called 'everybody' and we meet every morning, throwing heaps of rumpled tops around the room and shouting, 'I AM SO LATE IT'S NOT EVEN FUNNY'." A fun, non-preachy guide to changing the way you shop by the former "Wardrobe Stories" columnist for The Pool who in 2019 went on a year-long fast fashion fast. Full of tips on repairing and recycling, it taps sassily into the hottest current trend in fashion: sustainability.
The whole thing is pertinent and funny, but its power rests in Bravo’s refusal to preach. How to Break Up with Fast Fashion charts a year in which she kicked the habit of a lifetime and stopped buying brand-new clothes. Instead, she fed her hunger for novelty by eBay, charity shops and dress rental agencies. She swaps and lends, alters and mends (not so much as a would-be seamstress but simply “in really desperate times… sewing my bra into my dress to keep everything safely contained”). She speaks to designers and influencers, and addresses the merits of eco-friendly fabrics. Crucially, Bravo examines just why we buy so many clothes in the first place, a heady maelstrom of big business and ever-cheapening supply (of which this summer’s infamous £1 bikini was a bleak bellwether) but also emotions. Bravo reflects with poignancy on how new clothes can make the struggle to accept oneself easier.