“Some may think I want to drown the baby, never mind throw it out with the bathwater – I do not”, Purser reassures the reader during his relentless salvo. There is an awful lot of bathwater in the world of mindfulness. Purser’s amusingly crotchety account of corporate mindfulness depicts a particularly vapid subsector of the wellness industry. One detail that stands out is that, according to Purser, the Californian guru Dawa Tarchin Phillips charges $12,000 for one day of corporate mindfulness training. It’s a far cry from the Buddhist custom of teachers giving their time freely.