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Noise Reviews

Noise by Daniel Kahneman, Olivier Sibony, Cass R. Sunstein


Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

3.67 out of 5

3 reviews

Category: Non-fiction, Psychology
Imprint: William Collins
Publisher: HarperCollins Publishers
Publication date: 18 May 2021
ISBN: 9780008308995

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. Wherever there is human judgment, there is noise.

4 stars out of 5
Bryan Appleyard
16 May 2021

"The most banal things cloud even the best expert’s judgment, shows this outstanding study"

This is a monumental, gripping book. It is also bracing. If you start reading as a sceptic, you will finish as a happy super-sceptic. Scarcely an expert, company or institution is left unscathed.

A follow-up of sorts to Thinking, Fast and Slow, it is a further step down the road towards a more complex and realistic grasp of human affairs that is replacing the crude simplifications of the recent past. It’s a hard road, but if you get tired you can always retreat to the sweet, noisy delusions in the Valley of the Normal.


4 stars out of 5
16 May 2021

"a satisfying journey"

The book is a satisfying journey through a big but not, the authors suggest, unsolvable problem, with plenty of fascinating case studies along the way.

3 stars out of 5
Daniel Finkelstein
15 May 2021

"a rigorous approach to an important topic"

Like noise the topic, Noise the book is less charismatic than some books on bias, including those by the authors. Ironically it is also less consistent and sometimes you can see the joins between different writers. One or two chapters are quite technical. And it is longer than it needs to be; sometimes I had grasped a point before it was elaborated over several pages.

Yet although these are flaws, they aren’t ones that should put decision-makers off reading this book. There’s lots to surprise and entertain. And, as you’d expect from its authors, it is a rigorous approach to an important topic. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge.