Much rubbernecking comedy ensues as we watch [Bick] lie to his editor while smuggling cans of Stella into the office lavatory... But while the satire zings, the plot sags... Plume is most effective when it sticks to Bick’s own travails, as he frets about why his editor has favourited one of his four-year-old tweets (“Was it a message?”) or admits he changed his name from James Bickerton to Jack Bick because “it sounded more like a Vice writer”. Yet the fun ends up feeling oddly guilty, not just because such moments are ultimately symptoms of the narrator’s breakdown, but because you sense the novel has its sights on being something other than a sparky office comedy of 21st-century media manners, which is a pity, because it’s a good one.
It’s inward-looking and faintly absurd but in a way that transmits the cloying substance of the city and its own navel-gazing. Plume’s cast of semi-sinister clowns aren’t the most sympathetic, but it’s the suffocating, Ballardian sense of place and mental and physical deterioration that Wiles, a design and architecture writer when not a novelist, does so horribly well. Plume is about a man trapped in a prison of his own making who endlessly gets nowhere at all.
This is the real Wiles: deeply in the world he describes, but a safe satirical step or two back from it. A more vivid rendering of modern London life would be hard to imagine: the mobile phone taxi apps, pubs recommended by interactive websites, property scams, job insecurity and terraced houses being converted into underground skyscrapers with private pools. The book is joy unconfined: the reader is sucked along unstoppably, but glorying too with uncomfortable recognition. Fabulous in every sense.
Wiles takes us deep into a subtly altered London at the mercy of the malign forces of gentrification, and seemingly in the hands of a mysterious tech maven whose new app can track every user at all times.
The narrative struggles to cohere, but it is an eerie and sometimes pretty sharp satire on the more sinister commodifications of modern life.