Eichhorn’s book is an important manual for anyone who regularly posts on social media. It outlines the dangers that platforms pose, makes a great case for more cautious posting, and advocates for increasing pressure on the tech companies that hold our data. But its conclusion ... fundamentally misunderstands the way young people document their childhood on social media and the extent to which we are already haunted by our pasts... The End of Forgetting misunderstands many things, most of which are rooted in its misguided title. But there are plenty of clear and compelling insights along the way.