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The Power of Cute Reviews

The Power of Cute by Simon May

The Power of Cute

Simon May

Score pending

1 review

Category: Philosophy, Non-fiction
Imprint: Princeton University Press
Publisher: Princeton University Press
Publication date: 19 Feb 2019
ISBN: 9780691181813

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pok mon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.--all reflect its gathering power. But what does "cute" mean, as a sensibility and style? Why is it so pervasive?

2 stars out of 5
Roger Lewis
19 Apr 2019

"invokes Montesquieu, Hegel, Kant, Heidegger (the boozy beggar), Nietzsche and myriad other eggheads, not terribly helpfully"

Trying to define the sensibility of cute, May probably imagines he is like Susan Sontag writing about camp. Unfortunately, he comes across more as one of those Frenchmen with flowing grey locks who lecture on philosophy and whose earnestness is laughably pretentious.