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Under the Influence Reviews

Under the Influence by Robert H. Frank

Under the Influence

Putting Peer Pressure to Work

Robert H. Frank

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1 review

Imprint: Princeton University Press
Publisher: Princeton University Press
Publication date: 3 Jan 2020
ISBN: 9780691193083
5 stars out of 5
18 Mar 2020

"From the outset, Robert Frank saw the fundamental problem with the canonical model of human behaviour differently"

The behavioural economics set out in Under the Influence represents a fundamental challenge to traditional economic theory. Frank not only furnishes a fresh and compelling diagnosis of many of the social and economic anxieties felt most keenly in the West today, but offers a simple and time-tested recipe for what to do about them. Yet what really makes this book urgent reading is that it has the unmistakable ring of a theory whose time has come.